Welcome to Rookonomy: Business, Finance, and Startups from a Rookie’s Eye 👋
Hey there — and welcome to Rookonomy. If you've stumbled upon this page, chances are you're curious about business, finance, or entrepreneurship… but you're not quite sure where to start. Or maybe you're deep into your degree, scrolling through job boards, planning your own startup, or simply trying to decode the financial jargon everyone else seems to get. Either way, you're in the right place. I created Rookonomy for people like me — curious, ambitious, and unafraid to ask the “dumb” questions that actually matter. I’m a student of finance, a budding entrepreneur, and someone who’s constantly learning by doing (and sometimes failing). This blog is where I share that journey — in public.
Mahalaxmi Ravichandran Vijayakuamri
8/25/20252 min read
So, what is Rookonomy?
“Rookonomy” is a word I made up. It stands for:
Rookie + Economy + Autonomy
It’s the intersection of beginner-friendly insights, financial freedom, and creative independence. This isn’t a place for expert jargon or textbook theory. It’s about learning in real time — decoding complex topics like investment strategies, startup models, AI disruption, or global trade — and making them make sense for real people.
Whether you're a student, a side-hustler, a founder-in-the-making, or someone just trying to understand how money works in this fast-changing world — this blog is for you.
What can you expect here?
Each week, I’ll be writing about:
Business & Finance Concepts — Simplified
Think of this as your cheat sheet to the stuff they either don't teach in school or overcomplicate. Topics will range from:
Value investing in the age of AI
How to read a company’s balance sheet
The psychology of money
What Warren Buffett would do in 2025
Startup Strategy & Creator Tools
From brainstorming to bootstrapping, I’ll explore:
How to build a digital product from scratch
Funnel strategy using tools like Notion, Skool, and Loom
Early-stage marketing & growth hacks
Behind-the-scenes of launching my own info products
Case Studies & Real-World Breakdowns
I’ll break down:
What went wrong in famous startup failures
Ethical dilemmas in big business (yes, even mining companies in Australia 👀)
How companies like Tesla or OpenAI maintain competitive moats
My Own Journey
From writing CFA exams to studying Finance at UTS in Sydney… from applying to part-time jobs to dreaming of launching my own firm — I’ll document it all. The wins and the messy middle.
Why follow along?
Because Rookonomy isn’t just about what I know. It’s about what I’m learning — and how I can help you learn it too. This blog is equal parts notebook, toolkit, and conversation.
If you're building something from scratch, figuring out your career, or even just trying to manage your finances — this is a place where you don’t need all the answers. You just need curiosity.
Let’s figure it out together.
Stay Connected
Subscribe for updates, follow along on [Instagram / LinkedIn / Newsletter], and feel free to shoot me a message or comment. I’d love to hear your thoughts, ideas, or questions.
This is just the beginning.
Welcome to Rookonomy.
— Mahalaxmi